Imagica Assimilated

Following the announcement that Assimilate’s Scratch product will ship with Kodak’s Display Manager, Assimilate have now announced ties with Imagica.

Assimilatemade two concurrent press releases, first to announce Scratch as a front-end for Imagica’s Cinecure restoration system, and then somewhat unsurpisingly to announce a strategic partnership between the two companies. This partnership will no doubt strengthen the position of both companies in the industry, who were previously facing stiff competition for manufacturers with similar hardware/software ties.

“ASSIMILATE and IMAGICA technologies are aligned to deliver complete, affordable, high-performance DI solutions. This partnership enables post facilities to create – for the first time – a truly integrated, streamlined, high-performance, high-resolution, digital film-to-data pipeline on a modular, open-architecture platform,” stated Jeff Edson, president and CEO of ASSIMILATE. “This is truly a synergistic relationship of leveraging the technologies, products, and expertise of two companies to deliver a more powerful and cost-effective solution for digital film.”

Well, I’m not sure that all of that is true, but nevertheless, it looks as though Assimilate is certainly making waves.

Full press releases follow.

April 11, 2005, Miami Beach, Florida – ASSIMILATE, Inc. announced today support of its real-time SCRATCH™ Data-Centric Workflow Solution that’s used in film post production for IMAGICA’s Cinecure film restoration system. This combination of ASSIMILATE™ and IMAGICA software extends the digital workflow toolset to creative professionals who are seeking an affordable, easy-to-use, high quality restoration solution for long and short-form films.

IMAGICA’s Cinecure system enables creative professionals to instantly clean images within a film by simple retouching of dirt, blemishes, chemical stains. Digital artists can now easily and accurately restore film to original or enhanced quality.

Jeff Edson, president and CEO of ASSIMILATE, stated, “With IMAGICA’s Cinecure, the restoration, preservation, and enhancement of existing film are extended to mainstream digital artists in a variety of markets. IMAGICA brings an established reputation of excellence that will assure users of the integrity of replicating color and the desired look in the final print film”.

“IMAGICA has made great strides in making quality film restoration an easy process. With Cinecure, technical artists can preserve, enrich, and maintain color integrity, as well as protect precious film archives,” stated Nori Mibuchi, Marketing Manager IMAGICA Corp. of America. “In partnering with ASSIMILATE and integrating with SCRATCH, we are extending our powerful restoration software to a broader creative community that requires affordable high performance.”

SCRATCH Data-Centric Workflow Solution
SCRATCH is the only real-time, data-centric workflow solution for visually complex, full-resolution, high-quality, long and short-form film post production. Running on high-performance commodity workstations, SCRATCH empowers creative professionals with a powerful software foundation whose scalable, open-architecture, modular feature sets, and image processing tools combine to deliver a streamlined end-to-end DI pipeline solution with optimal price/performance. SCRATCH core features include simultaneous, real-time, multi-resolution review/playback, assemble/edit, conform, primary color grading, scratch audio, visual effects (significantly enhanced with over 150 optional plug-ins), and final mastering to film.

IMAGICA Advantage
Cinecure is a resolution-independent, intuitive, digital-film restoration tool that uses intra-frame and inter-frame reference. Its software architecture is highly optimized for quick and smooth paint operations: all processing is performed in memory and rendering is executed only in the part to be corrected. The automatic position adjustment and color tone adjustment functions greatly assist the pin-operation, maintaining practical processing performance by avoiding the slow, “never-can-be-perfect” automatic computation.

Price and Availability
Cinecure restoration system is available from IMAGICA and is priced at $12,800.00 U.S. For ordering details, see www.imagica-la.com. The SCRATCH Data-Centric Workflow Solution is available through the ASSIMILATE sales channel and is priced at $35,000 U.S. For sales contacts, see www.assimilateinc.com

About ASSIMILATE
ASSIMILATE (www.assimilateinc.com) is enabling the DI R-evolution with integrated, real-time, data-centric (for 2K, 4K and beyond) software and solutions for film production. The company is committed to empowering a broad spectrum of creative professionals with state-of-the-art DI solutions that deliver optimal price/performance. Visit us at our NAB demo suites (#1110, #1160, #1165) at the Hilton Hotel next to the Las Vegas Convention Center, and the IMAGICA booth, #SL4234.

About IMAGICA
IMAGICA Corporation, Tokyo, Japan, founded in 1935, is one of the largest post-production facilities in Japan, and a leader in the entertainment industry, providing the best solutions for digital intermediates and digital cinema productions. To learn more about IMAGICA, see
www.imagica-la.com Visit the IMAGICA at NAB, booth #SL4234.

April 12, 2005, Miami Beach, Florida – ASSIMILATE™, Inc. and IMAGICA Corp. announced today that they have formed a strategic partnership to deliver on a vision of a data-centric workflow solution that gives the film post-production market an efficient, seamless and complete end-to-end pipeline. The combination of the two companies and their respective products will provide this market with unprecedented post-production capabilities for native 2k, 4k, and beyond on open-architecture platforms, with open programming and plug-in access. The two companies expect to announce joint products
at NAB.

IMAGICA’s product line includes high-resolution, pin-registered Imager XE Advanced Film Scanners, Galette Color Management software, Cinecure restoration software, and IMAGICA superior quality film printers. ASSIMILATE’s SCRATCH™ Data-Centric Workflow Solution includes simultaneous, real-time, multi-resolution review/playback, assemble/edit, conform, primary and secondary color grading, scratch audio, visual effects (significantly enhanced with over 150 optional plug-ins), final mastering to film, as well as data management. SCRATCH sets up the data structures and programming interface (XML) for the scanners and drives the IMAGICA scanner and printer.

“ASSIMILATE and IMAGICA technologies are aligned to deliver complete, affordable, high-performance DI solutions. This partnership enables post facilities to create – for the first time – a truly integrated, streamlined, high-performance, high-resolution, digital film-to-data pipeline on a modular, open-architecture platform,” stated Jeff Edson, president and CEO of ASSIMILATE. “This is truly a synergistic relationship of leveraging the technologies, products, and expertise of two companies to deliver a more powerful and cost-effective solution for digital film.”

“ASSIMILATE provides the only streamlined, data-centric, digital film post workflow, and IMAGICA technology ideally complements this infrastructure with quality, high-performance color science, scanning, and printing technology, “said Makoto Tsukada, Executive Officer of IMAGICA. “Post production facilities will now be able to assemble a complete, efficient, and affordable high-performance digital workflow for film post production, from scan to print.”

About ASSIMILATE
ASSIMILATE (www.assimilateinc.com) is enabling the DI R-evolution with integrated, real-time, data-centric (for 2K, 4K and beyond) software and solutions for film production. The company is committed to empowering a broad spectrum of creative professionals with state-of-the-art DI solutions that deliver optimal price/performance. Visit the ASSIMILATE NAB demo suites (#1110, #1160, #1165) at the Hilton Hotel next to the Las Vegas Convention Center. See ASSIMILATE products, including SCRATCH, at the IMAGICA booth #SL4234 at NAB.

About IMAGICA
IMAGICA Corporation, Tokyo, Japan, founded in 1935, is one of the largest post-production facilities in Japan, and a leader in the entertainment industry, providing the best solutions for digital intermediates and digital cinema productions. To learn more about IMAGICA, see
www.imagica-la.com Visit IMAGICA at NAB, booth #SL4234.

Posted: April 14th, 2005
Categories: News
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